Amica was founded in 2019 by two best friends, with a passion for high quality fitness equipment.
Jon C
For me hitting the gym and getting into ‘fitness was for the same reason as most people - about wanting to look good 🔥 A short time later my reason ‘why’ changed dramatically. In the toughest few years of my life around 2014 I found many more unexpected benefits: the feeling of connection with others, improved mood, less stress and improved self esteem. And just as importantly time for me. Feeling these benefits is one of the key reasons I decided to join up with my business partner and start a fitness equipment company. The more I read, the more I understand all the other long term benefits gained from exercise, better heart health, reductions in anxiety and regular exercise being a protective factor against dementia.
Ultimately, I want Amica Fitness to champion not just the physical benefits of exercise but also the mental benefits. More on that second part coming soon.
Jon B
Jon Joseph Bourgerie is a British Entrepreneur who started his first company straight out of university, now his business interests are spread across events, travel, fitness, yachts, property and swimwear.